Coca-Cola Turkey’s female executive rate reached 73 percent from a total of 82, according to Galya Frayman Molinas, chairwoman of the Coca-Cola Turkey.Speaking at the May meeting of the Women Entrepreneurs Association of Turkey, or KAGİDER, Molinas said Coca-Cola Turkey has permanently increased the number of female workers.
Coca-Cola aims to support 5 million women entrepreneurs across the world by 2020, Molinas said, adding that despite this positive figure, they have a lot to do. “At Coca-Cola, we aim to provide jobs for 5 million women by benefiting from our supply-chain by 2020.”
“The proportion of female executives in Coca-Cola Turkey reached 70 percent, while this figure is only 16 percent globally. The number of female workers in Coca-Cola globally is 50 percent,” Molinas said.
Molinas, who started to work for Coca-Cola 15 years ago, said female worker rates were very low during that time. “A strong female profile in a country strengthens society.”
Within the scope of the Micro Distribution Center project conducted by the Coca-Cola global in Africa, 30 percent of women own a micro-distribution center, Molinas said, adding that this figure reached 80 percent in Nigeria. “Within the project, a total of 3,000 micro-distribution centers are activated and some 48,000 people are employed. The project provided a great transformation in eastern Africa.”
The project engages many female entrepreneurs to distribute and sell beverages in small, specific geographical areas. The centers are typically located in areas where a lack of stable roads and infrastructure makes it difficult for delivery trucks to travel. Those who set up a micro-distribution center employ others in the area, who then sell and distribute beverage products to retailers, often by bicycle or pushcart.
“As a part of the project, loan support is also provided for female entrepreneurs. At the end of the project, the company will have increased both the accessibility of its own products and the quality offered to customers,” Molinas said.
“Even though women are disadvantaged in these situations, compared to men, they managed to succeed through alternative business models,” Molinas said. “Each of the micro-distribution center costs $6,000 to $8,000.”